CHALLENGES:
– The client wants the brand to be professional, modern yet accessible
– They also needed a corporate video to be produced very quickly for their launch at SGX
– The UX UI of the site needs to be simple and easy for their accredited investors to peruse
SOLUTIONS:
– We designed a bridge within the brandmark that also resembles an upward pointing arrow to show the progress and dynamism of CapBridge by scaling ever greater heights
– As we did not have the luxury of time, we decided to use mostly stock footage for the corporate video
– We also created simple yet clear animation to bring forth the meat of the content in bite-size snippets
– For the website, we applied Gestalt design principles (Proximity, Similarity, Continuity, Closure, and Connectedness) to ensure that the site content is easily found and processed
ClientCapBridgeServicesBranding | Corporate Video | Website Design