CHALLENGE:
– To create a brandmark that positions the prestige of equestrian sport while being accessible and relatable to all
– To bring a sense of professionalism and as an institution of learning
SOLUTION:
– We used casual strokes to form the shape of a student in gear with the horse in a competitive pose
– Extra effort was made to ensure that the pose was accurate
– We ensured that we used optimal number of strokes on the brandmark; there should not be extraneous ones
– As this institution was created for the Youth Olympics, we chose Red to symbolise both Singapore as well as the passion for the sport by our youth
