CHALLENGES:
– Client wants the delegates to experience the customer journey with the new ALL branding
– Non-destructive environment dressing must be employed as Swissotel just completed their renovation
– Special experience-inducing assets to be created at each touchpoint
SOLUTIONS:
– We used gobbo lights to brand the environment; it is both non-destructive and adds a touch of elegance
– Converted a check-in console to the new ALL branding to allow delegates to have first hand look and feel to what is to come in the near future for all ACCOR hotels
– Produced a set of ALL badges with magnetic pins to be given to the delegates; gun metal for the city hotels and gold for resorts as these colours will work well with their environment and uniforms
– Designed and produced various portable and reusable custom-sized fabric backdrops with the biggest at 5.2m x 2.5m; they are then easily disassembled and packed into a cabin sized duffel bag for transport overseas for their next event
– We recorded the whole event as well as some of the check-in experiences to be made into training videos
ClientAccorServicesEvent Concept & Setup | Visual / Print | Video Production | Merchandise
