CHALLENGES:
– To inherit brand elements from its mother brand Azurmendi in the creation of the new brand Aziamendi for Asia
– To create a sub-brand Aziamendi 100 for its new branch in Malta
SOLUTIONS:
– We took the ‘A’ icon from the original Azurmendi and implant it into a visual holder that looks like a seal stamp
– Red was chosen to reflect the vibrancy of Asia
– For the Malta sub-brand Aziamendi 100, the ‘A’ icon was transformed into numerous patterns that resembled the iconic colourful tiles used in traditional Malta houses
– We also capped the 100 with two red Maltese crosses
– And for Malta only, we produced steel VIP cards that has the logo laser cut out to reflect the extra exclusivity and prestige of its membership
